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Castlery selects strategic partnership of mSE Solutions and Kinaxis to optimize, integrate and scale effective long-term supply chain solution

mSE Solutions announced today that Castlery, a digital-first furniture lifestyle brand, has selected Kinaxis, along with mSE Solutions, to create an integrated, scalable and trusted end-to-end supply chain solution.

“We are thrilled to work with Castlery. With a perfect match between Kinaxis and mSE Solutions we help Castlery become more agile, and their customers become confident that their favorite products will be there when they want them," said Buse Aras Sharma, Managing Director, mSE Solutions.

Munich, Ottawa - May 11, 2023

Founded in Singapore in 2013, Castlery is dedicated to delivering beautiful furniture pieces to over 100 metropolitan areas across the United States, Australia and Singapore. With customers at the heart of all they do, Castlery will transform their customer experience by combining Kinaxis’ concurrent planning solution with mSE Solution’s consultative vision, analysis, and delivery capabilities.

By bringing together the strengths of their expert teams, plus the proven track record of RapidResponse™, mSE Solutions and Kinaxis will directly support Castlery’s growth mindset and commitment to an ideal customer experience by eliminating disparate systems, mitigating business risks, and creating a supply chain focused on better serving its client base.

“The ability to manage supply chain information centrally and make global optimal decisions will allow Castlery to scale the business by greatly improving customer experience,” said Shimin Gu, Head of Supply Chain Strategy & Intelligence at Castlery. “Planning confidently throughout our supply chain with updated data, while remaining agile, improving processes, and reducing controllable costs is important to us as a company and to our valued partners. The Kinaxis RapidResponse™ platform, along with mSE, aligns with our business needs.”

Driven by curiosity and using insightful data to steer integrated logistics decisions, Castlery’s mission to empower their customers to create an inspiring space also seeks to firmly establish themselves as the global furniture lifestyle brand of choice.

“To ensure customers receive their products in a timely manner requires end-to-end transparency across the global supply chain, and a high level of planning speed and accuracy in the midst of more disruptions than ever,” said Richard Lord, VP Sales APJ of Kinaxis. “Along with the mSE team, we are excited to work with Castlery to help them proactively monitor and respond to disruptions in real-time, and drive improvements in their supply chain KPIs across the board.”


About mSE Solutions

mSE Solutions stands for an end-to-end supply chain. The claim - We Innovate. We transform. We integrate. We transform. - summarizes the approach of partnership with the customers of mSE Solutions from strategy to process and from innovative idea to implementation. In addition to designing and supporting business transformations in the form of process design and change management, mSE Solutions has broad experience in system integration and implementation. mSE Solutions is an independent, privately held company with an experience and track record of more than three decades. The network of offices in Munich (headquarters), Lübeck, Singapore and Chicago form the backbone for global project assignments.

About Kinaxis Inc.

Offering the industry’s only concurrent planning solution, Kinaxis helps organizations around the world revolutionize their supply chain planning. Kinaxis RapidResponse, our cloud-based supply chain management software, connects your data, processes and people into a single harmonious environment. With a consolidated view of the entire supply chain, you can plan expected performance, monitor progress and respond to disconnects when reality hits. RapidResponse lets you know sooner and act faster, leading to reduced decision latency, and improved operational and financial performance. We can prove it. From implementation to expansion, we help our customers with every step of their supply chain journey.