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Dr. Wolff Group Working with Kinaxis and mSE Solutions to Bring Supply Chain Clarity to Personal Care Product Portfolio
Leading cosmetic and pharmaceutical manufacturer seeks to drive improved agility in the face of changing market realities.
“mSE Solutions helped to identify the areas of our business that would benefit the most from supply chain orchestration technologies and by partnering with Kinaxis, we are developing a comprehensive view of our supply chain performance and risks across our entire end-to-end network. We are now prepared to respond to any disruptions.”
OTTAWA, Ontario – September 10, 2024 – Kinaxis® Inc. (TSX: KXS), a global leader in end-to-end supply chain orchestration, today announced that Dr. Wolff Group, a family-owned German manufacturer of cosmetic and pharmaceutical products, is working with Kinaxis, along with mSE Solutions, an expert supply chain optimization consultancy, to help drive faster and more accurate decision-making in supply chain planning and thus ensure a better balance between market and supply chain dynamics.
A growing company that exports its popular brands including Alpecin, Alcina, and Plantur among others, to more than 60 countries worldwide, Dr. Wolff faced challenges in managing its complex and diverse product portfolio that includes everything from hair care and styling products, to decorative cosmetics, dental care, and vaginal and dermatologic pharmaceuticals. In order to be able to react even more flexibly, quickly and efficiently to customer requirements, the company turned to mSE Solutions and Kinaxis to strengthen its supply chain processes.
By bringing together the strengths of their expert teams, Kinaxis and mSE Solutions will help Dr. Wolff Group in the end-to-end orchestration of the global supply chain by implementing Kinaxis' AI-powered platform.
“The diversity of our products and expansion into new markets make our supply chain particularly complex and challenging,” said Dr. Andreas Brinkhoff, Managing Director at Dr. Wolff Group. “mSE Solutions helped to identify the areas of our business that would benefit the most from supply chain orchestration technologies and by partnering with Kinaxis, we are developing a comprehensive view of our supply chain performance and risks across our entire end-to-end network. We are now prepared to respond to any disruptions.”
“Marked by hyper-competition, high volumes, and a frenetic pace, the consumer-packaged goods industry operates with a constant need for supply chain agility and efficiency,” said Martin Bilstein, regional vice president, DACH region at Kinaxis. “We’re thrilled to be part of the supply chain evolution that Dr. Wolff Group is undertaking and looking forward to supporting their success.”
To learn more about Kinaxis and its supply chain management solutions, please visit Kinaxis.com.
About Kinaxis Inc.
Offering the industry’s only concurrent planning solution, Kinaxis helps organizations around the world revolutionize their supply chain planning. Kinaxis RapidResponse, our cloud-based supply chain management software, connects your data, processes and people into a single harmonious environment. With a consolidated view of the entire supply chain, you can plan expected performance, monitor progress and respond to disconnects when reality hits. RapidResponse lets you know sooner and act faster, leading to reduced decision latency, and improved operational and financial performance. We can prove it. From implementation to expansion, we help our customers with every step of their supply chain journey.
About mSE Solutions
mSE Solutions stands for an end-to-end supply chain. The claim - We Innovate. We transform. We integrate. We transform. - summarizes the approach of partnership with the customers of mSE Solutions from strategy to process and from innovative idea to implementation. In addition to designing and supporting business transformations in the form of process design and change management, mSE Solutions has broad experience in system integration and implementation. mSE Solutions is an independent, privately held company with an experience and track record of more than three decades. The network of offices in Munich (headquarters), Lübeck, Singapore and Chicago form the backbone for global project assignments.
About Dr. Wolff-Group
Now led by the fourth generation of its founding family and with brands including Alpecin and Linola as well as Plantur, Vagisan Karex and Bioniq®, the Germany-based Dr. Wolff-Group with around 900 employees continues its global growth. Since its founding 1905, the company has maintained a strong emphasis on research and scientifically demonstrable benefits of its products for solving problems such as hair loss or skin disorders. With their own developments, the company was able to achieve a turnover of 390.6 million Euro (2023). Dr. Wolff is active in 67 countries. More information can be found at www.drwolffgroup.com/en/.